P6 Framework as an effective Social Media Strategy

-



This is a generation in which Social Media has become an integral part of everyone's life.  We access the various social networking sites to get connected with our dear and near ones, to send them birthday wishes, to post our thoughts and express them to our chosen audience, share our pictures with them and so on. 

But, have you ever seen the other side of the coin?

Huge business is taking place everyday through social media and that's what we call as Social Media Marketing.

Don't you see frequent ads in your Facebook, Twitter, Instagram accounts? Sometimes they are closely related to the searches we do in Google, aren't they? Though there are list of things that one must be aware of while diving into Social Media Marketing, here is one great strategy which will be of definite use. It's called the P6 Framework.

P - Prioritize

Considering the goals of Social media marketing, the right audience have to be given priority. Suppose if the product has to do something with children's health drink, the target must be the mothers rather than children. As obviously children don't take any buying decision. 


P - Publish

In digital marketing, Content plays a major role. Writing creative content will help achieve your goals in social media. It's important to publish attractive content to attract potential customers.

 P - Participate

Now that the step of publishing the content is over, we must engage the right people to derive positive results. We will know how people participate by seeing the reach of an Ad, comments or shares.Participation also means responding to the queries of customers. This gives us an idea on the acceptance of our product. 

 P - Produce

Social media is your social factory. Use it to co-create your product with "Crowd". Create appropriate crowdsourcing, co-creation, product configuration, community projects etc.

 P - Platform

There are so many platforms in Social Media and marketing does happen in all of them. One has to choose the right platform based on the target audience. If your intention is to target professional then you have no better option than LinkedIn. Likewise there are special features in each platform.

 P - People

A CAT team is a must for succeeding in Social Media Marketing. CAT where C is for Creative, A for Analytical and T for Technical. Creative team works on the content; be it a blog, vlog or designing task, Analytical team are business analysts and Technical people are the web developers or programmers.


The strategy for each company will be different.
 The P6 framework created by G. Sankaranarayanan will be useful in helping brands create an exclusive social business strategy. 


Learn more about Digital Marketing by clicking on the link

https://synergysbscbe.com/




Comments

Post a Comment

Popular posts from this blog

Students showcasing their talent through Career Cracker - A national level talent hunt competition

-
Image
Synergy School of Business Skills  took the initiative to give college students a big chance to exhibit their talents and emerge as "Leaders of Tomorrow". This competition was a grand success as it did bring out the hidden potentialities of students. It was spectacular too see the winning spirit in every single student. There were four different levels  Here are some delightful memories of Career Cracker'17. Level 3 - Pre-final round was conducted at our premises. Students of SRIT taking active part in Group Discussion The proud moment - Shreya from SRIT college bagged the second prize. She received cash prize of Rs.15000 from Mr Karaiadiselvan – MD of Cadd Centre Training Services Pvt Ltd and Mr N Subbramanian – VP of Cadd Centre Training Services Pvt Ltd. Group Photo of all the Finalists of CAREER CRACKER'17. This year the event is even more GRAND.  Click on  https://synergysbscbe.com/  to get all the latest updates.
Read more

Get a sight of our Soft Skill Training program @ SHLOK Information Systems India Pvt Ltd

-
Image
Synergy's soft skill training program commenced at Shlok Information Systems India Pvt Ltd in the month of June 2018. This was a 24 hours program scheduled for one month. The participants underwent an intensive training and the topics covered were :- 1) Assertive Communication 2) Business Etiquette 3) Presentation Skills Learning becomes effective if it is clubbed with some interesting activities and that's what we at Synergy believe in. The participants did role play for different scenarios and gave mock presentations.  Here are some snaps for you to have a glimpse An informative and practical session on Telephone Etiquette which enabled participants to learn the key factors to keep in mind while receiving or sending messages over phone. Just A Minute activity that helped individuals to implement the techniques that they learnt under the topic Presentation Skill. Such activity helps them in correcting both their verbal and non-verbal communication. The pa
Read more

Employability Skills - an important factor for workplace success

-
Image
Do you think you have the required skill sets to ace any job interview and climb the ladder of success at the professional front? These days attending an interview and stepping out from that company with an OFFER LETTER isn't that easy. The interview panel sits with a huge prerequisites which very few individuals fulfill. Yes, believe it or not GETTING JOB TODAY requires strenuous efforts. No matter what industry you want to put your foot forward, these are some common skills you must develop or improve. 1) Assertive communication It's your ability to show your emotions transparently despite the circumstance. It does not mean that you can yell at people when you are really angry. Most of us get stressed because we don't react at the right time. So convey your thoughts and feelings by gently choosing your words that doesn't hurt the other person. 2) Presentation Skills Presentation skills are required in almost every field. A college goer might be requi
Read more